A message showing a product's quality, economy, value, or performance is an example of a(n) ________ appeal
A) structural
B) rational
C) emotional
D) moral
E) standard
B
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Mary has a little scam most everywhere she goes. She sells by saying anything. Her buyers just have woes. Which of the following is true with regard to misrepresentation?
A) There are several remedies available in case law for an exaggerated claim made by Mary. B) If Mary induces the buyer to buy by making a misrepresentation that she honestly thought was true, the buyer has no remedy in law or in equity. C) A misrepresentation can be made about a term of a contract and result in an award of rescission and/or damages. D) In some types of misrepresentation there are no remedies available. E) For fraudulent misrepresentation, the buyer can be granted the equitable remedy of only rescission.
Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to
A. Respond to current crises B. Identify future threats and opportunities C. Determine personnel performance D. Allocate financial resources E. Assist with service delivery