Some retailers advertise items at very low prices or even below cost just to get customers into the store
The rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.
A) bait-and-switch
B) price lining
C) predatory pricing
D) loss leader pricing
E) dynamic pricing
D
Business
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A British aircraft manufacturer sold planes to Brazil for 70 percent cash and the rest in coffee. This is an example of what kind of a countertrade?
What will be an ideal response?
Business
A customer will tend to screen out or modify stimuli. This process is known as:
A) conscious input B) selective attention C) discrimination D) selectivity E) sensation
Business