A telephone-based menu system is being designed for a magazine subscription service system. There are seven magazines available: National Geographic, Travel and Leisure, Entrepreneur, Time, Golf, US News and World Report, and Fortune. Describe three reasonable orderings of the voice menus and justify each.
What will be an ideal response?
Sometimes called the “information architecture” of our magazine subscription system, consider both business reasons and ease-of-use in designing the system.
For example, possibly the simple alphabetized list may speed access to a user:
Entrepreneur, Fortune, Golf, National Geographic, Travel and Leisure, Time, US News and World Report
Another approach is a grouping by subject, e.g. recreation vs business to break up the menu into two smaller lists:
Business: Entrepreneur, Fortune, Time, US News and World Report
Recreation: Golf, National Geographic, Travel and Leisure
A third approach would be grouping by sales, i.e. number of subscriptions (my guess), to focus the frequent users first:
Time, National Geographic, Fortune, US News and World Report, Travel and Leisure, Golf, Entrepreneur
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