Answer the following statement(s) true (T) or false (F)
1. Brand names first became popular for consumer products following the Vietnam War.
2. When Ladies’ Home Journal ceased publication in 2014, it still had plenty of advertisers interested in buying space in the magazine.
3. In 2013, a study by eMarketer found that American consumers were spending more time with digital media than with television for the first time.
4. The primary purpose of the Super Bowl television broadcast is to deliver 45% of the television audience to advertisers.
5. An advocacy ad is designed to advocate the purchase of a new, unknown product.
1. False
2. False
3. True
4. True
5. False
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Convincing an audience that good things will happen if they follow your advice or bad things will occur if they do not are examples of
A) logos. B) cognitive dissonance. C) motivation. D) manipulation.
Explain the characteristics of group communication and mass communication with examples.
What will be an ideal response?