People consistently consider sunk costs when weighing the trade-offs involved in a decision because:

A. they are rational.
B. they are utility-maximizers.
C. they think at the margin.
D. they find it hard to accept their losses.

D. they find it hard to accept their losses.

Economics

You might also like to view...

A major principle of economics is that people respond to incentives

Indicate whether the statement is true or false

Economics

In order to be able to price discriminate and maximize profit, a monopolist must be able to do all of the following EXCEPT

A) identify and separate different buyer types. B) sell a product that cannot be resold. C) identify competitors. D) determine the output where marginal revenue equals marginal cost.

Economics