Which of the following best describes the role of a broker in a real estate agency?

From a market point of view, Universal Pictures film studio might see its competition as ________

A) Paramount Pictures B) Warner Bros. Pictures C) Walt Disney Pictures D) 20th Century Fox E) Broadway

Answering the "who are our customers?" question by focusing on current customers is referred to as

a. marketing myopia. b. the tyranny of the served market. c. customer intimacy. d. bifocal vision. e. blue ocean strategy.