Though field service firms specialize in conducting interviews on subcontracted basis, they also provide focus group facilities
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A field service firm specializes in interviewing respondents on a subcontracted basis. Besides conducting interviews, field service firms provide focus group facilities, mall intercept locations, test product storage, and kitchen facilities to prepare test food products.
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According to the guidelines of the Professional Marketing Research Society of Canada, with the exception of ________, questionnaires that take more than ________ minutes to complete are generally considered "overly" long
A) in-home personal interviews; 60 B) computer-assisted personal interviews; 60 C) in-home personal interviews; 30 D) computer-assisted personal interviews; 30
A set of rigid and unfavorable attitudes toward a particular group or groups that is formed in disregard of facts is called:
a. Racism b. Discrimination c. Scapegoating d. Prejudice e. Stereotyping