Personal selling is the interpersonal component of the promotion mix

Aventis Company distributes cash dividends. How does this transaction affect the accounting equation?

A) The assets, liabilities, and equity remain the same. B) The assets decrease and equity decreases. C) The assets increase and liabilities decrease. D) The assets decrease and equity increases.

A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid

A) advantage B) relevance C) presence D) performance E) bonding