Roland is the logistics manager of Giant Beanstalks. Which of the following is NOT an area of responsibility for him?
A) the transportation of the canned vegetables to Greenleaf
B) the storage of the unprocessed vegetables
C) the advertising of the final product
D) product inventory management
E) the packaging of the final product
C
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In the context of SWOT analysis, which of the following would be a strength for a company already existing in the market?
A) a growing market B) a local environment that is conducive to growth of the business C) an openness of the governmental mechanism to foreign investors in the business D) a low level of barriers to entry in the market E) a high level of branding that leads to market recognition
Which of the following is a mode of pull marketing communication?
A) channel marketing B) sales incentives C) channel financing D) direct marketing E) co-op advertising