Which of the following is the best example of a durable good?
A) a bag of cat food
B) a refrigerator
C) a bottle of nail polish
D) a package of lightbulbs
E) detergent
B
Business
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List and describe the three types of consumer buying situations
What will be an ideal response?
Business
________ marketing is a low-budget approach to marketing that relies on ingenuity, cleverness, and surprise rather than traditional techniques
A) Rebel B) Bug C) Catching D) Guerrilla E) Revolutionary
Business