Narrowcasting means _______________

a) transmitting signals in the upper reaches of the broadcast spectrum
b) targeting content toward smaller and smaller audiences
c) merging a variety of media into one distribution channel
d) utilizing feedback and time-shifting devices together

Answer: B

Communication & Mass Media

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Yakov sees Sven in the quad and says, "Hey, Sven. Where were you? I thought we were going

to meet at McDonald's for lunch." Sven responds, "Hey, man. I was there. Where were you?" Yakov says, "I was there at noon, like we agreed, and waited 30 minutes for you to show up." Sven says, " I was there at noon and didn't see you. Hey, wait a minute. Which McDonald's did you go to? I was at the one on campus." Yakov says, "Well that explains it. I was at the one on the main highway." What kind of conflict does this situation reflect? A) simple conflict B) pseudoconflict C) ego conflict D) complex conflict

Communication & Mass Media

Laurence Olivier used all of the following movie making techniques while directing Hamlet except

a. voice-over interior monologues b. crane and dolly shots c. deep-focus photography d. short takes

Communication & Mass Media