Bartie's Inc sells watercolors and pastels that are marketed as safe for use by children. However, several accounts of lead poisoning were reported in children who used the products
An investigation revealed that the company was knowingly manufacturing colors that contained a significant amount of a toxic heavy metal. Which of the following torts has Bartie's committed?
A) battery
B) disparagement
C) misrepresentation
D) professional malpractice
C
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Marketing research depicts the Harley-Davidson motorcycle shopper as a middle-aged, college educated individual with an average annual income of $78,000. This is an example of:
a. market analysis. b. pricing strategy research. c. positioning research. d. market segmentation research. e. retailing research.
Within the context of the model of consumer decision making, the ________ includes the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."
A) marketing mix B) output C) decision D) input E) sociocultural influences