Before an audience will take the time to read or listen to a message, they have to be interested in the subject matter
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Before audience members will take the time to read or listen to your messages, they have to be interested in what you're saying. They need to know the message is relevant to their needs–even if they don't necessarily want to read or see your message. The more you know about your audience members, their needs, and their expectations, the more effectively you'll be able to communicate with them.
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When you're concluding a business presentation,
A) briefly restate the main points you covered during the presentation. B) bring up any information you forgot to include during the presentation. C) share an email address to respond to questions that the audience may have. D) don't let the audience know you're ready to close the presentation. E) let your audience decide how they feel and what they'll do about your presentation.
Which of the following should most likely be considered by managers of CCC before setting the price for the lounge chairs manufactured by the company?
A) In what other markets could CCC export its high-priced line of furniture? B) Would the London retailer be able to recommend appropriate intermediaries? C) What type of pricing strategy best corresponds to the corporate goals of CCC? D) Does CCC plan to implement product diversification in the future?