For communication to be effective, which of the following is necessary?
a. Marketers should use televised instead of print communication.
b. Marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas.
c. All steps of the communications process model must take place.
d. Marketing managers should use both interpersonal and mass communications.
Ans: b. Marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas.
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a) common shareholders b) government c) creditors d) all the above
The primary audience of your message is ________
A) the direct recipient of your message B) anyone who hears about your message C) anyone who receives a copy of your message D) anyone who is forwarded a copy of your message from the secondary audience E) the first person who agrees with your idea