The Functional tradition helps us understand organizational communication by describing what messages do and how they move through organizations

Is selecting and narrowing his topic for an upcoming

persuasive speech. Which of the following queries will be LEAST helpful for Roland in this process? a. Will my audience be neutral, negative, or positive? b. Which topic is the easiest to write? c. Are there situational issues to consider? d. Which idea is just not persuasive enough?

He revolutionized the practice of selling advertising space based on actual circulation and selling it at fixed prices—as done today:

a) Joseph Pulitzer; b) William Randolph Hearst; c) Charles Dana; d) Adolph Ochs; e) James Gordon Bennett