Discuss various business applications of microblogs

What will be an ideal response?

Like regular blogging, microblogging quickly caught on with business users and is now a mainstream business medium. Microblogs are frequently used for providing company updates, offering coupons and notice of sales, presenting tips on product usage, sharing relevant and interesting information from experts, announcing headlines of new blog posts, engaging with customers and serving as the backchannel in meetings and presentations. Customer service is becoming a popular use for Twitter as well, thanks to its ease and speed and the option of switching between public tweets and private direct messages as the situation warrants. The social networking aspect of Twitter and other microblogs also makes them good for crowdsourcing research questions, asking one's followers for input or advice. Finally, the ease of retweeting, the practice of forwarding messages from other Twitter users, is the microblogging equivalent of sharing other content from other bloggers via content curation.

Business

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