Environmental scanning is necessary for an organization to ______.
realize its social responsibility goals
interpret trends that may be a source of opportunity
identify the needs of its "green" suppliers and customers
advance its technological research and development
interpret trends that may be a source of opportunity
Business
You might also like to view...
Marketing research depicts the Harley-Davidson motorcycle shopper as a middle-aged, college educated individual with an average annual income of $78,000. This is an example of:
a. market analysis. b. pricing strategy research. c. positioning research. d. market segmentation research. e. retailing research.
Business
Which of the following is least likely to help establish credibility?
A) Getting to know the audience B) Establish credentials C) Identify needs D) Present ideas effectively E) Tell the truth
Business