If you want people to keep reading your ads after they look at the headline and illustration, you next ought to have:
A) strong supporting illustrations.
B) a strong first paragraph.
C) a strong first sentence.
D) an appealing logo subhead.
E) an appealing slogan.
E
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Information pertaining to Yekstop Corp.'s sales revenue is presented below:
-------------November December January Cash sales: $96,000$125,000 $78,000 Credit sales: 288,000 450,000 234,000 Total sales: $384,000 $575,000 $312,000 Management estimates that 4% of credit sales are eventually uncollectible. Of the collectible credit sales, 65% are likely to be collected in the month of sale and the remainder in the month following the month of sale. The company desires to begin each month with an inventory equal to 75% of the sales projected for the month. All purchases of inventory are on open account; 30% will be paid in the month of purchase, and the remainder paid in the month following the month of purchase. Purchase costs are approximately 60% of the selling prices. Budgeted cash payments in December for November inventory purchases by Yekstop Corp. are:
Statements made by an applicant in completing a life insurance application are considered to be
A) oaths B) guarantees C) representations D) warranties"