Services produced by the private sector account for more than half of the U.S. gross domestic product

Which of the following types of qualitative research explores the reasoning behind customer purchase behavior?

A) phenomenological research B) exploratory research C) clinical research D) behavioral research

The reengineering of sales in the 1990s, especially the impact of sales force automation and the salesperson's educated use of technological tools in working with prospective customers in a highly efficient way is referred to as:

A) reverse engineering. B) virtual selling. C) direct marketing. D) mass marketing.