According to the text, shopping is an activity that can be performed for either utilitarian or ________ reasons.

Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular address?

A) kiosk marketing B) digital direct marketing C) catalog marketing D) direct-mail marketing E) telephone marketing

Comparing the traditional formulation of Maslow's hierarchy with the results of current research on the consumer needs and motivation in Asia, which of the following is correct?

A) The lowest two levels of the hierarchy are the same in the traditional and Asian versions. B) The lowest three levels of the hierarchy are the same in the traditional and Asian versions. C) The lowest four levels of the hierarchy are the same in the traditional and Asian versions. D) The five levels in the traditional formulation apply equally in the West and in Asia. E) The highest levels of the hierarchy are the same in the traditional and Asian versions.