Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know
What will be an ideal response?
Student answers will vary. Before planning a marketing program in a new country, a seller should understand the ways that consumers in that country think about and use the product. To succeed abroad, a company must adapt to local cultural values and traditions rather than trying to force its own. Examples could include the following: French men use twice as many grooming aids as women, many Chinese eat on the way to work, and religious imagery (such as Hindu gods) used in a promotion could easily be considered offensive.
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The Bell Labs and Air Force studies have shown that emotional intelligence is ________ job performance
A) not important to B) almost as important as academic intellect in C) equally important as academic intellect in D) more important than academic intellect in
Personnel policies such as background checks, mandatory vacations, and rotation of duties tend to deter
A) unintentional errors. B) employee fraud or embezzlement. C) fraud by outsiders. D) disgruntled employees.