Daily Farm is a manufacturer of consumer goods such as foods, beverages, cleaning agents, and personal care products. It is expected to introduce more than ten new products in the next two years. One of the products is a spicier variant of its tomato ketchup aimed at the baby boomer market. Which of the following categories of new products will the spicier ketchup represent?
a. Repositioned product
b. Revision of existing product
c. New product line
d. Addition to existing product line
ANSWER: d
The spicier ketchup would represent an addition to existing product line. This category includes new products that supplements a firm's established line. In this case, the spicier variant of tomato ketchup is an addition to Daily Farm's existing product line of tomato ketchups.
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