In their study on personal involvement and persuasion (Petty, Cacioppo & Goldman, 1981), what was found about participants who WERE highly involved with the message?
a) They were more persuaded by strong arguments, regardless of speaker
b) They were more persuaded by weak arguments, especially when the speaker was not an expert.
c) They were more persuaded by an expert speaker than by a strong argument.
d) None of these.
Ans: a) They were more persuaded by strong arguments, regardless of speaker
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