Which of the following is true regarding our baseline?

a. It gradually increases over time
b. More influences reduce the risk level than increase it
c. It is only influenced by media-related factors
d. All of the above are true

a. It gradually increases over time

Communication & Mass Media

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Which of the following statement about auditorium testing is incorrect?

a) Usually, 15-30 people are invited to a large room and asked to listen music b) Usually, between 200 and 800 hooks are tested c) Respondents are generally paid $25-$150 for their cooperation d) Auditorium music testing is designed to test only recurrents and oldies

Communication & Mass Media

Fear of speaking can trigger our primitive sense of danger which can lead to muscular tension. Your authors advocate physical activity to help release the tension. All of the following can help except:

A. heavy exercise. B. brisk walk around the block. C. pacing in the hall. D. a few knee bends. E. All of these answers are correct and are good ways to release tension.

Communication & Mass Media