Where the new venture lies in the value chain will determine what its margins are, who its customer is, and how much it can charge for its products and services

A marketing decision support system (MDSS) is a(n) ________

A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies C) sophisticated information system that allows marketing managers to use statistical and modeling software tools D) type of custom research report often called for in the marketing research process E) data warehouse used to support a marketing information system (MIS)

Hospitality represents a more subtle approach to consultation because it involves helping customers better understand their situations

Indicate whether the statement is true or false