Sales promotion:
A) to consumers usually is trying to increase demand or speed up the time of purchase.
B) aimed at intermediaries is sometimes called trade promotion.
C) might include free samples of a product.
D) used by service firms is often aimed at its employees.
E) All of these alternatives are correct.
Answer: E) All of these alternatives are correct.
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A corporate financial manager trying to maximize shareholder value
A) is not concerned with ethics but rather with writing iron-clad contracts. B) is concerned with ethics because unethical behavior destroys trust, and businesses cannot function without a certain degree of trust. C) must behave ethically in order to stay out of jail. D) can safely ignore ethics as long as no laws are broken.
When MediFax was a small company, information flowed freely from the sales force to all areas of the home office. This most closely represents the ________
A) wheel network B) chain network C) all-channel network D) informal network