In your opinion, should The Body Shop have ignored the charges of unethical behavior and wait for the storm to pass?
What will be an ideal response?
The Body Shop's owners had positioned the company as an ethical, values-driven
organization. By doing so, they had established a standard higher than just
weathering the storm. A failure to act decisively would have cast doubts on the
company's credibility and undermined its claim of being an ethical, values-driven
company.
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The two major kinds of online speeches discussed in your textbook are
A. prepared speeches and extemporaneous speeches. B. digital speeches and uploaded speeches. C. downloaded speeches and streaming speeches. D. recorded speeches and real-time speeches. E. remote speeches and in-person speeches.
Which of the following best defines the term "cultural text"?
A. It is a new name for high culture that refers to those systems or artifacts that most people share and that most people know about. B. It refers to popular culture messages such as television shows, movies, advertisements, or other widely disseminated messages. C. It is the portrayal of readership demographics prepared by magazines. D. It is the process of creating and interpreting a message for others to understand.