Social media allow marketers to have much more direct and meaningful conversations with customers
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Social media allow marketers to have much more direct and meaningful conversations with customers. It offers a form of relationship building that will ultimately bring the customer and brand closer.
Business
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The expected return on a common stock is composed of:
A) capital appreciation minus the dividend yield. B) capital appreciation. C) dividend yield. D) both dividend yield and capital appreciation.
Business
Examples of common investment mistakes covered in the text include all of the following except
A) following the advice of a stockbroker. B) making decisions based on unrealistic goals. C) borrowing to invest. D) taking risks to recover losses from previous investments.
Business