Define one-to-one marketing. Give a scenario as an example
What will be an ideal response?
Answer: One-to-one marketing consists of reducing market segmentation to the smallest part—individual customers. Sample scenario: A mail-order company keeps track of the products every customer looks at on its Web site and every product each customer purchases. The company e-mails a customer when items similar to what they have purchased become available or when items viewed on the website go on sale.
Explanation: One-to-one marketing involves marketing to individual customers.
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People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly describe these processes
What will be an ideal response?
A low liquidity ratio means that
A) you have very few debts. B) liquid assets are increasing faster than current debt. C) you probably will have trouble paying your current bills. D) you have too many liquid assets.