The lasting impression you make on your audience is influenced by

A) how much energy and charisma you projected during your presentation.
B) how you were first perceived and what you did as you presented your message.
C) your credibility and clarity .
D) how competent you appeared to be.

Answer: B

Communication & Mass Media

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According to the textbook, the perception process consists of three interrelated parts; they are:

a. monopolizing, selecting, ambushing b. arbitrary, abstract, ambiguous c. logos, ethos, pathos. d. selection, organization, interpretation.

Communication & Mass Media

Bryan really wants to date Tess, but she is dating someone else. So in the meantime, he dates Dyan, but fully intends to break up with her if or when Tess becomes available. Bryan is considering his

a. comparison level. b. reward level. c. comparison level of alternatives. d. cost level.

Communication & Mass Media