Marketing expert Jerry Della Femina wrote:
"Nobody has the
time to try and figure out what you're trying to say, so you need
to be direct. Most great advertising is direct. That's how people
talk. That's the style they read. That's what sells products or
services or ideas." Femina was describing the _____________
style.a. clear
b. oral
c. rhetorical
d. eloquent
e. sophisticated
a
Communication & Mass Media
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