Social media offer speed, unfiltered content, two-way communication, and distribution in real time

When Daniale, an inexperienced journalist, was asked to write an article on the H1N1 virus and submit it within a few hours, just a day after the virus first broke out, she turned in an article that can be described as confused at best

Which of the must-follow principles of a mass media writer prevented her from writing a good article, and why? a) Know the subject; since it was a new subject and she did not know enough about it to write a good article. b) Know the language; since she did not know the language of the country the virus was found in. c) Write it down; since she did not have enough time to write it down. d) Edit and rewrite; since she did not enough time to edit her work.

How is brand reputation formed?

a. IMC + Gestalt = Reputation b. Image - Competition = Reputation c. Identity + Image = Reputation d. Advertising x Consumer Experience = Reputation