In the context of media timing, ________ means scheduling ads evenly within a given period
A) sequencing
B) narrowcasting
C) continuity
D) routing
E) pulsing
C
Business
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During a(n) ______ interview, the interviewer explores what the applicant has actually done in the past.
Fill in the blank(s) with the appropriate word(s).
Business
The estimate of market potential is best described as:
A) the number of current customers times the awareness ratio. B) the number of current customers times the potential buying rate. C) the number of potential customers times the potential buying rate. D) the number of potential customers multiplied by the current buying rate.
Business