Explain why stereotypes are formed and used

What will be an ideal response?

Answer:
Answers should include the following points:
1) Stereotypes function as a schema – cognitive framework for processing information and for organizing, storing, and retrieving memories.
2) Stereotypes allow for greater efficiency in information processing.
3) Stereotypes allow us to conserve mental effort (cognitive miser).
4) Stereotypes allow us to maintain our beliefs about the world and about people (subtyping and illusory correlations may be mentioned in this context).
5) Stereotypes allow us to feel positively about our group identities and to increase our self-esteem.
6) Stereotypes act as theories – guiding attention and influencing the interpretation of information.

Psychology

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