What is audience segmentation?
What will be an ideal response?
Audience segmentation is dividing the audience into a series of subgroups or "target populations."
Communication & Mass Media
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Eugene's assignment is to submit a literature review for publication. In doing so, he will summarize and interpret the primary research on his topic, essentially telling a story through others' work. Eugene is conducting __________ research
Fill in the blank with correct word
Communication & Mass Media
According to the ___________ theory, an event occurs, you respond physiologically, you interpret this arousal, and you experience the emotion
a. James-Lange b. emotional contagion c. cognitive labeling d. emotional expression
Communication & Mass Media