Product focused processes:
A) allow more customization, but are not very efficient.
B) are desirable because resource needs increase slowly with the complexity of a process.
C) are processes that are specialized for relatively few products or customer groups.
D) apply only to service firms, not to manufacturers.
E) are profitable because customers demand flexibility, not specialization.
C
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The benefits of strong brands include all of the following except:
A) greater loyalty. B) less vulnerability to marketing actions. C) less inelastic consumer response to price increases. D) more elastic consumer response to price decreases. E) larger margins.
Metric units are widely used by ______________________
a. scientists and engineers b. doctors and dentists c. lawyers and judges d. teachers and students