________ refers to the means by which firms attempt to inform, persuade, and remind consumers–directly or indirectly–about the products and brands they sell

A) Human resource development
B) Marketing communications
C) Financial management
D) Operations management
E) Planning

B

Business

You might also like to view...

Mark owns a building that he insured for $90,000. The replacement cost of the building is $100,000

Mark's property insurance policy has an 80 percent coinsurance clause. Ignoring any deductible, if Mark's building is destroyed by a covered peril, how much will Mark receive from his insurer? A) $80,000 B) $90,000 C) $101,250 D) $112,500

Business

Advertising concept, typesetting, and electronic color separations are the first three steps in which prepress printing method?

A) digital B) globalized C) traditional D) screen E) wet screening

Business