During a feedback session, a leader should explain the negative impact of the ineffective behavior and outline suggested remedies the leader prepared before the session started

The creation of the European Union has benefited marketers wanting to enter Europe because they now have access to a homogeneous market consisting of 27 countries

Indicate whether the statement is true or false

The key to attracting potential users of a product or service, or even possibly nonusers, is ________

A) understanding the reasons they are not using it B) offering financial incentives for first-time use C) increasing the usage rate of existing users D) developing a new product that better meets their needs E) increasing advertising expenditures