ESPN Zone restaurants tap into competitive masculinity and American Girl dolls tap into mother-daughter relationship and the cross-generational transfer of femininity. These are examples of narrative arcs

The budgeting process ________

A) usually begins about one month before the beginning of the budget period to allow for more current information to be considered B) does not need input from all levels because it is the role of management to control costs and meet revenue goals C) requires significant coordination among the company's various business segments D) is standard among all types of companies

Which major communication tool makes use of displays, discounts, coupons, and samples?

A) sales promotion B) sponsorship C) publicity D) public relations E) advertising