When we say culture is heterogeneous, we mean that
a. culture changes over time.
b. culture is diverse.
c. culture operates within power structures.
d. culture includes people of the same background.
B
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In two national surveys—one administered to working professionals and the other to college students taking a communication course—what speaking skill was identified by both groups as the most important for effective presentations?
a. organizing your presentation b. using your voice effectively c. understanding and adapting to your audience d. keeping your audience interested e. deciding what to say; choosing a topic or approach to your presentation
Jon is planning a speech in which he tries to change his audience?s mind about capital
punishment. His general purpose is A) to entertain. B) to inform. C) to convince. D) to reinforce.