Annie’s major is nutrition and she has taken several courses about nutrition and diet. She is watching Dr. Oz one afternoon and the guest is trying to persuade people to eliminate gluten from their diet. When listening, Annie is likely to:

a. rely on peripheral cues because she already knows the information
b. engage in peripheral processing because the topic is not relevant
c. engage in central processing because it is an important issue
d. enage in central processing because her prior knowledge allows her to engage in issue-relevant thinking

d. enage in central processing because her prior knowledge allows her to engage in issue-relevant thinking

Communication & Mass Media

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Repeating key points is a useful way to help get your point across to a ________ audience

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

This became the first products advertised on a large national scale, and for

the first time ads used vivid and clever sales pitches: a) Cigarettes; b) Patent medicines; c) Magazines; d) Listerine; e) Toothpaste

Communication & Mass Media