Casey is looking to buy a new replacement set of golf clubs. After he settles on a particular set of Callaway clubs, what are the next two choices Casey has to make?
He needs to determine from whom he should buy.
He needs to consider all brands in his consideration set.
He must decide when he will make the purchase.
He needs to identify his motivations for purchase.
He needs to determine from whom he should buy.
He must decide when he will make the purchase.
Business