The percentage of shoppers who place at least one item in a shopping cart but never complete the transaction is called the ________
A) bounce rate
B) cart abandonment rate
C) conversion rate
D) cost per acquisition
B
Business
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Explain the advantage of using marketing performance metrics, and name and describe the four classes of marketing performance metrics. Give two examples of metrics used in each type of marketing performance metric
What will be an ideal response?
Business
The Delphi method of forecasting is implemented by forming a jury of experts from a diverse population
Indicate whether the statement is true or false
Business