________ segmentation segments consumers based on their knowledge of a brand, their attitude

toward it, their use of the brand, and their response to it.

A) Behavioral B) Geographic
C) Distribution channel D) Demographic

A

Business

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To understand the interviewers' problems, the supervisors should ________

A) revise the questionnaire B) do some interviewing C) replace the interviewer D) interview the interviewer E) do secondary data analysis

Business

If the plaintiff and defendant in a lawsuit have agreed to have a third party hear their dispute and let the third party make a decision, the parties have agreed to:

A) mediation. B) litigation. C) arbitration. D) concillation.

Business