A creative brief may include all of the following, except:
A) an objective of building brand image
B) specifying the target audience
C) describing the public relations program
D) a clear message theme
C
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Which of the following is an example of a new task purchase?
A) purchasing paper clips for the office B) upgrading the local intranet with new technologies C) purchasing a corporate jet aircraft D) purchasing printer and toner for the office
Determine the average time that a snowplow is out of service
A crew of mechanics at the Department of Transportation garage make minor repairs to snowplows during the winter. The snowplows break down at an average rate of 4 vehicles per day and breakdowns are distributed according to the Poisson distribution. The mechanic can service an average of 7 vehicles per day with a repair time distribution that approximates a negative exponential distribution. Assume an 8 hour day. A) .33 hours B) 20 minutes C) 2.64 hours D) .19 days