Which of the following characteristics is least important when considering what supporting evidence to use in a speech about the plays of William Shakespeare?

A. credibility
B. relevance
C. currency
D. completeness

Answer: C

Communication & Mass Media

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People generally trust advertising more than word-of-mouth recommendations

Indicate whether this statement is true or false.

Communication & Mass Media

Joe was born in 1984. Which of the following characteristics

would NOT apply to Joe based upon the generational trends outlined in the text? a. He is practical. b. He is concerned about his personal safety. c. He is heavily influenced by friends and media. d. He is very political.

Communication & Mass Media