Chewbacca Mom became one of the most successful Facebook Live videos ever. Discuss what made this video so successful, and what are two lessons to note for future social media campaigns.
What will be an ideal response?
This video showed the power of being on the right platform at the right time. This video captured a moment that was focused on being transparent and real, and presenting to the work a new way of experiences a moment online. This was a powerful message for brands to be proactive in listening (which Kohl’s did) and taking action based on what an audience member created and shared.
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In your own words explain what it means to be an ethical listener
What will be an ideal response?
Eileen wants to break up with Kobi, but doesn't have the heart to tell him, so she starts constantly criticizing him. Eileen secretly hopes that Kobi will take the hint and ask to end their relationship. Eileen's approach is an example of the indirect strategy of __________.
A. cost escalation B. withdrawal C. pseudo-de-escalation D. negative identity management