Erb Manufacturing Group is an American manufacturer of electrical wire and cable based in Pennsylvania
The firm offers price reductions to its distributors and retailers, as well as offers them financial incentives to promote and provide greater shelf space to Erb products. In this example, Erb Manufacturing Group uses which of the following communication strategies?
A) a push communication strategy
B) a pull communication strategy
C) a cobranding communication strategy
D) a centralized communication strategy
E) a lateral communication strategy
B
You might also like to view...
A presenter who is using free-form slides is
A) free to read the presentation script word-for-word. B) released from the constraints of place and time. C) responsible for conveying more of the content. D) able to rely on each slide to function as a multimedia teleprompter. E) more likely to present complex subjects in a cohesive, integrated manner.
Prototype stores allow each outlet to utilize standardized operating procedures, reduce construction costs, and reinforce a consistent chain image
Indicate whether the statement is true or false