An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. The medium of this ad is ________
A) Melina Kanakaredes
B) Ladies' Home Journal
C) readers who redeem the $1-off coupon
D) Maybelline
E) the target market to whom Melina Kanakaredes appeals
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Vanish has a $1.00-off coupon attached to the container that can be easily removed, which is an example of a(n):
A) instant-redemption coupon B) bounce-back coupon C) cross-ruffing coupon D) response-offer coupon
Which of the following is the first step in hypothesis testing based on the t statistic?
A) Select the appropriate formula for the t statistic. B) Take one or two samples and compute the mean. C) Select a significance level ? for testing. D) Refer to statistical tables. E) Formulate the null (H0 ) and the alternative (H1 ) hypotheses.