Gordon Apparel, Inc engages in the design, manufacture, and retail of fashion apparel for women, men, children, and pets. The company is known for its timely launch of apparels and stylish designer clothing
The company believes a new product has to create needs and not just satisfy the existing needs. To achieve this goal it engages in controlled idea generation techniques such as brainstorming while creating new designs. Which of the following parts of the DIG framework is given prominence here?
A) business analysis
B) strategic blueprint
C) opportunity space
D) internal design analysis
E) demand landscape
C
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Lexus are makers of luxury cars, while Hyundai manufactures mid-level utility cars. Both Lexus
and Hyundai belong to the same ________. A) segment B) market C) industry D) category
A rectified inspection plan requires that:
A) a rejected lot be returned to the supplier. B) a rejected lot be subjected to 100% inspection. C) a sample with too many defectives be returned to the lot for mixing and resampling. D) all units in the sample be returned to the lot if it is rejected.